Generic means that the phrase refers to what the thing actually is, which is where “same game parlay” very likely falls. There’s also “arbitrary,” “suggestive,” and finally “descriptive,” before generic. On the distinct end, there’s a “coined” or “fanciful” mark, such as Apple for computers. To be “generic” is at the wrong end of the distinctiveness spectrum for a trademark. And so it is more likely than not that a registration will never issue for this mark.” What’s in a mark?Ī nice 5-leg #SameGameParlay to turn $10 into over $1k 💰 “On July 19, the trademark office took the position that Same Game Parlay is generic, not merely descriptive, and they are refusing registration. “The current prosecution history is that the entire mark Same Game Parlay is generic,” Feldman told Sports Handle. Meanwhile, FanDuel maintains the TM symbol next to the language on its website, and Twitter renders FanDuel’s logo in connection with the hashtag # SameGameParlay.īut according to Joel Feldman, co-chair of Greenberg Traurig’s Trademark & Brand Management Group, FanDuel is playing from far behind in terms of winning the kind of full-fledged protection it first set out to secure. BetMGM adopted the alternatively titled but generally same thing dubbed “One Game Parlay” in 2020.

It took some time, but top-level national competitors Caesars Sportsbook and DraftKings Sportsbook both began using “Same Game Parlay” and the abbreviated SGP lettering for similar offerings at the start of the 2021 NFL season. Four months later, FanDuel Sportsbook unveiled it online in New Jersey and Pennsylvania.

It was attempting to establish a brand of sports gambling and not merely a type of sports gambling, such that FanDuel’s mark would prevent competitors from using the moniker on its own platforms. It’s not a done deal yet, but a decisive first-mover advantage on the “SGP” - in which bettors string together bets on multiple events/props in the same contest for potentially large payouts - probably will have to suffice.īetfair Interactive US LLC (FanDuel) first submitted an application to the US Patent and Trademark Office for a principal registration for “Same Game Parlay” on July 19, 2019. While the company did have the wits to attempt to box out the competition, its bid to trademark the phrase is likely to get graded the same way as the vast majority of same game parlay tickets: as a loser. When FanDuel Sportsbook debuted its “ Same Game Parlay” in November 2019, it probably didn’t realize that it had created a product that would generate sales like hand sanitizer at the dawn of a pandemic.

Parlay on fanduel